March 13, 2020
Some Questions You Must Answer to Grab Your Website Visitor’s Attention
That’s how long your Website or blog has to grab a visitor’s attention before they click away. And guess what….. that number is quickly declining – some stats shows you’ve got only 7 seconds to let your audience know they’re in the right place.
Your Website has a lot to do in a fraction of a seconds. Below are 5 simple questions you need to ask to ensure prospects stick around.
Are You Clear About Who You Are?
When a visitor lands on your Website or blog, can they instantly tell who your company is and what you do? Your logo, graphics/photos, tagline and headline should quickly guide the reader to identify what you’re all about.
Is Your Content Customer-Focused?
A lot of Websites go a great lengths to “welcome” visitors to the site and share their mission and vision for the world. But no one really cares. When someone is searching for an answer to their problem, they don’t care about your vision or belief – they want to know if you can help.
So, write your content to the reader – one reader – drop the overused platitudes and clichés, and tell the reader how you can solve their problem they seek. It starts with an engaging headline and goes through all content on your Website. Write from your reader’s perspective, not from your perspective.
Company Focused: We provide the best quality leather in the world.
Prospect Focused: You’ll never have to replace your leather again. Guaranteed!
Are You Grabbing & Holding Their Attention
This begins by understanding what your prospect values. What are their challenges? How can they be solved? Get to the heart of the emotion concerning their issues.
Your content should stand out as a better option over all others. You can share the benefits, tell a story and engage the reader.
If you must insert text-heavy passages, break them up with photos, infographics, videos, varied text positioning, or background colours to make it easier to read.
What Do You Want Visitors To Do?
What is the first line of action you want visitors to do on your site or blog? Do you have a clear-cut call to action? It could be to:
• Buy now.
• Try a free demo.
• Download a free report.
• Schedule a complimentary session.
A recent stat showed that 70 percent of small business Websites or blog had no call to action! You’ve already missed a great opportunity! Add a clear call to action (CTA) on every page.
Is Your Content Shareable?
In this era of social media, sharing articles and insights have become the norm. Is the content on your website or blog worthy of sharing? Is it shareable and did you include a social link? You should be adding new content or blog posts to your Website regularly, and using them as a means to gain social attention.