April 10, 2020
SEO: A Guide to Developing Content for SEO
If you are not acquainted with the world of search engine marketing, you will need to learn more about “SEO content” writing. As a matter of fact, you can not deny the importance of search engine optimized writing as far as content writing is concerned. First of all, what do we refer to as SEO content and how can you post articles for search engine optimization.
What is SEO?
As the name implies, the term SEO is short for search engine optimization. It Is a process that helps online searchers look for their desired content on the World Wide Web.
Types of SEO Content
SEO content can be of different forms, like the home page or product page, content, blog posts, articles, guides, and lists, to name a few.
How to put together an SEO Content Strategy
Here are a few tips on how to create a solid SEO content strategy.
Set your goals
Firstly, you set goals. Do you want to boost sales? Do you want to increase traffic and make money through ads on your sites? Your content strategy will depend upon your set goal.
Based on your set goal, you can use videos, infographics, slideshows, directories, and glossaries.
Consider your Target Audience
If you want to know more about your audience, there are a number of strategies you can use. For example, you can conduct a survey to find out what your audience wants from you. You can also consider making marketing personas that can represent your customers or website visitors.
For example, if you have a B2B website that provides content for C-level executives, make sure you produce high-quality white papers and publish them on your site.
Alternatively, if you target teens, it is better to make frequent updates involving images and videos. Again, your site should be mobile friendly.
Have an Editorial Calendar
Once you are done with your survey and have become familiar with your audience, you can create an editorial calendar. In case you don’t know what it is, an editorial calendar is a type of schedule that tells you when you should put fresh content on your website or blog.
If you own a blog, make sure you publish fresh content on a regular basis. This is of utmost importance as far as SEO is concerned.
Analyze and Re-assess
Finally, do not underestimate the importance of analytics on your website or blog. Always ensure to analyze your content to see the pages that are performing better. Pages with a higher number of comments, views, social media shares and links are a sign of a working strategy.
Now, you can continue to follow the strategies that have been bringing more traffic to your site, or work on the pages that have poor performing content.