April 27, 2021
A headway for Online Shopping Companies and Customers
The advent of technology has opened more ways for shoppers to have access to varieties of products such as groceries, clothing, electronics, kitchen utensils, and lots more. This article focuses on those areas that need to be addressed by both customers and online shopping owners to achieve customers’ satisfaction and also generate income.
This reveals that not all retail shops that provide online shopping carts are reliable to buy from. You need to check the product manufacturer, year of production, year of establishment and in-built materials. An online shopping that gives warranty irrespective of the duration receives more customers as compared to those without warranty.
Most reputable and international online shopping platforms do provide shipping cost as part of the item cost whereas some local ones do not. Another aspect of shipping I would like to talk about is free shipping which attracts more than 85% of customers. Though free shipping in most cases are not available for all kinds of products or prices but are available for items from pre-defined prices. These are commonly available locally for home furniture, refrigerators, and other heavy electronic appliances and furnitures.
Though there are numerous payment systems nowadays, shop owners need to ensure customers’ electronic cards are safe to use on their platforms. There are payment systems such as WePay, Paypal, Google Checkout, Amazon Payments, Bank transfers and so on. Here, we can agree that the number of customers that purchases products are determined by the number of users of the payment system. The difficulty it is to use a system or card, the lower the number of customers that will buy from your stores.
It is the responsibility of online shop owners to provide a friendly platform for customers likewise shoppers should also ensure platform with easy navigation is selected. This makes it easy to search for a variety of products at different prices. It will help in searching for products with different makers. The easier the platform is to navigate and understand while searching for items, the more the customers who will patronize such online sales outlets. This automatically will translates to an increase in sales.
While some platforms are not mobile-friendly, others are. With a mobile-friendly platform, customers can easily browse through categories of products and make an online purchase as compared to the platform which you can have full view only through your PCs. Mobile friendly platforms has contributed a lot of sales revenue to e-commerce website and in turn shopping companies that use a mobile-friendly platform.
As a customer, we always like to view a detailed description of the product before proceeding to order. This will give an insight into what to expect when buying an item. Mobile phones are a good example of this as online shop owners should include information not limited to the brand name, year of manufacturing, screen size, OS, battery capacity and camera features.
Lastly, people love to see the picture of what I intend to buy and believe this applies to more than 90% of those who prefer to buy online. Viewing the image gives more information and pictures of what you intend to buy. It also avail shop owners the opportunity to display products of same sizes and prices but different colour to customers. While some men will love to buy blue items, some women on the other hand may prefer pink or purple irrespective of the brand. So the ability to portray a good and bright image of products will also drive more customers to your online shop. Make use of good camera with good resolution.